Revolutionizing MedSpa Marketing
Crafting Success Stories One
Business at a Time
The MedSpa Society was built to help medspa, aesthetics, wellness, and cash-pay practices grow with more clarity, consistency, and confidence. With a proven track record of helping practices drive meaningful revenue growth through strategic brand development, marketing, and systems, our approach goes beyond attracting new patients. We help refine the brand, marketing strategy, internal operations, and retention processes that turn one-time visits into long-term patient relationships. Led by founder Hillary Small and supported by a leadership team with deep experience in strategy, operations, and practice growth, The MedSpa Society brings a practical, industry-specific perspective to every client partnership. Our mission is to help spa entrepreneurs and wellness practice owners better understand the business side of the industry and build practices that are positioned to scale.
CEO + Founder
Hillary Small is the founder of The MedSpa Society, bringing more than 20 years of experience in advertising, brand strategy, and business growth to the aesthetics and wellness space. She specializes in helping medspas build magnetic brands, streamlined systems, and marketing strategies that turn attention into loyal patients. Through The MedSpa Society, Hillary partners with practices to create brands people want to be part of and the infrastructure that keeps them coming back.
Hillary Small
The Strategic Minds Behind The MedSpa Society
VP + Director of patient experience
Stephanie brings an insider's perspective that is rare in this industry. With over a decade of non-clinical patient support experience inside high-performing wellness practices, she has spent 15 years developing the patient-centered frameworks, communication systems, and relationship-building strategies this program is built around.
