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Welcome to The Cash Pay Podcast, your ultimate resource for actionable strategies and insider insights designed exclusively for MedSpa, IV therapy, functional medicine, and wellness practice owners. Hosted by Hillary Small, founder of The MedSpa Society, this podcast delivers real-world advice, success stories, and tactical steps for scaling your cash-pay business confidently.



Proven strategies and honest conversations from industry experts and successful business owners who know what it takes to thrive.

Launch, Build & Grow A Modern Medspa

Hillary is the founder and driving force behind The MedSpa Society. With a sharp eye for brand strategy and operational excellence, Hillary has guided countless MedSpa and wellness practices nationwide toward remarkable growth and lasting success. Her approach is refreshingly straightforward—delivering authentic, actionable advice from her extensive experience on the front lines of the industry.

Hillary Small

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"The Cash Pay Podcast is exactly what the MedSpa and wellness industry has been missing! Each episode feels like a personalized coaching session, packed with valuable insights you can apply immediately. If you're looking to truly scale your cash-pay practice, this podcast is a must-listen."


"Hillary has been a tremendous asset to our business. She guides us on the best decisions to meet the marketing needs of our practice and drive results."

Dr. Gallo | CLIENT

"Working with Hillary has been a pleasure. She is knowledgable, helpful, and very talented when it comes to all areas of marketing. It's only been a few months and I've already learned so much from her. If you are in the Aesthetics industry I highly recommend MedSpa Society & Hillary!"

Baltic beauty centre | Client

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Interested in sharing your "Cash Pay" expertise on the show? Complete this form, and we will contact you soon. 

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If you'd like to reach out to use directly, please Email info@themedspasociety.com

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