At The MedSpa Society, we’re thrilled to share the story behind the rebranding, including medspa logo and website design, for Quench Aesthetics & Wellness, a beloved skincare destination in Dayton, Ohio. After 15 years of providing exceptional skincare and wellness services under the name Skincare by Design, owner Heidi Nelson sought a fresh, contemporary look to better reflect her evolving vision for the business. We were honored to collaborate with Heidi to bring her new brand, Quench Aesthetics & Wellness, to life. Let’s dive into the details of this exciting transformation and explore how we crafted a brand that’s as radiant and inviting as the services they offer.
From Vision to Brand: Crafting the New Logo & Brand for Quench Aesthetics & Wellness
When the client approached us for her medspa logo and website design rebrand, she had a clear goal in mind: to create a brand that captured the essence of her vision for Quench Aesthetics & Wellness. The existing name no longer resonated with her aspirations, and she was ready for a change that would reflect the contemporary yet welcoming atmosphere of her newly renovated space. We took inspiration from the stunning interior design of the Quench location, which features vibrant jewel tones and a mix of soft and hard elements that balance femininity and masculinity. This inspiration became the foundation for the rebrand, guiding the creation of a logo and visual identity that would reflect both the elegance and the warmth of the new Quench experience.
Designing the New MedSpa Logo: A Reflection of Contemporary Elegance
Our design process for the new Quench logo began with a deep dive into the existing interior design and Heidi’s vision for the brand. We chose a color palette that mirrored the jewel tones found in the space, incorporating rich hues that evoke a sense of luxury and rejuvenation. The logo’s modern yet sophisticated design features clean lines and elegant typography, embodying the essence of what Quench Aesthetics & Wellness stands for: a sanctuary for beauty and wellness. The thoughtful integration of design elements ensures that the logo complements the physical space, creating a cohesive and inviting atmosphere for clients.
Key Elements of the New MedSpa Logo:
- Color Palette: Jewel tones reflecting the interior’s vibrancy.
- Typography: A contemporary font suite that blends elegance with readability.
- Design Concept: A modern and inviting aesthetic that aligns with Heidi’s vision.
Bringing the Brand to Life: Website Design and Development
With the new logo and brand elements as our guide, we embarked on designing a medspa website that would serve as a digital extension of the Quench experience. We began by customizing one of The MedSpa Society’s templates to fit the new brand identity, incorporating elements from our local SEO research to enhance the site’s visibility and effectiveness. The site features multiple calls to action, seamlessly integrated booking options via Vagaro, and a design that reflects the same contemporary elegance as the physical space.
We worked closely with a local sign company to ensure that our vision for the exterior and interior signage was executed flawlessly. The signage complements the new branding, creating a visually cohesive experience for clients from the moment they arrive. Additionally, we set up and connected the website to Google Tag Manager, Google Analytics, and Google Search Console, giving Heidi the tools to track the site’s performance and continue to build on the success of the rebrand.
Highlights of the New Website:
- Design: Customized to reflect Quench’s brand identity with a focus on user experience.
- Functionality: Integrated booking platform with Vagaro’s MedSpa Booking Platform and multiple calls to action.
- SEO and Analytics: Local SEO strategies and performance tracking through Google Tag Manager and Analytics.
Expanding the Brand: Beyond the Logo and Website
Our work with Quench Aesthetics & Wellness extended beyond the logo and website. We updated their social media platforms to align with the new brand identity, developed a new services brochure, and designed email templates that can be easily updated and loaded into Vagaro. These elements ensure that every touchpoint with clients reflects the new Quench brand, from online interactions to in-person experiences.
Additional Brand Elements:
- Social Media: Updated profiles and content to match the new branding.
- Services Brochure: A redesigned brochure that highlights Quench’s offerings.
- Email Templates: New templates for effective and consistent communication.
The Result: A Brand Transformation That Resonates
The rebranding of Quench Aesthetics & Wellness has been a rewarding journey, culminating in a brand identity that truly reflects the client’s vision for her business. The new logo, website, and marketing materials come together to create a cohesive and inviting experience for both new and existing clients. We’re proud to have played a part in this transformation and look forward to seeing how Quench will continue to thrive in its new chapter.
Stay tuned for more updates and insights from The MedSpa Society as we continue to create and elevate brands in the world of aesthetics and wellness.
ABOUT THE MEDSPA SOCIETY
We are a medical spa marketing agency with 15+ years of experience working with MedSpas, Plastic Surgeons, Functional Medicine & Wellness Practices and IV Nutrient Therapy Clinics. Not only have we worked with multiple clients in the Medical Aesthetics industry, but we’ve also worked in-house for large multi-location MedSpas. We know how much skill and time goes into running a medical aesthetics or wellness practice. Let us help you stand out and achieve greater success by streamlining your marketing. Working with The MedSpa Society, you will gain a highly engaged team, fiercely loyal clients/patients, and peace of mind. Let’s just say we know the industry like the back of our hand. To learn more about how we can help your MedSpa or Aesthetics business stay ahead of the competition when it comes to marketing, Click Here
