If you’re launching or rebranding a MedSpa, one of the most important decisions you’ll make is what platform to build your website on. Your site isn’t just a pretty face—it’s your #1 marketing asset, your digital first impression, and often the reason someone decides to book (or bounce).
“What’s the best MedSpa website platform?”
At The MedSpa Society, we specialize in branding, marketing, and website design for MedSpas, wellness centers, and IV therapy clinics. We’ve worked with all the major platforms—but when it comes to performance, flexibility, and design freedom, one clear winner continues to rise to the top: Showit.
Here’s how Showit compares to Squarespace (and when a fully custom WordPress site may still be the better fit).
Why Your Website Platform Matters for MedSpa Success
The best MedSpa website platform should do more than look beautiful. It should:
- Reflect your brand’s positioning and voice
- Convert visitors into consultations
- Be mobile-optimized
- Support SEO and blogging
- Allow for easy updates and scalability
- Integrate with booking platforms, forms, and email tools
Whether you’re a boutique IV therapy studio or a multi-location medical aesthetics practice, your website needs to work. And that starts with the right platform.
Where Squarespace Falls Short
Squarespace is a name you’ve likely heard before. It offers all-in-one hosting, drag-and-drop templates, and beginner-friendly tools. For small businesses just getting started, it can be a quick way to get online.
But as your MedSpa grows—or as you aim to elevate your brand—it often becomes a source of frustration.
Here’s why Squarespace often isn’t the best platform for MedSpa websites:
- Limited customization: You’re confined to rigid template blocks.
- Developer dependency: Small changes often require coding.
- Basic SEO tools: No deep control over metadata, schema, or plugins.
- Hard to scale visually: Designs tend to look generic or templated.
If you’re building a premium brand or trying to compete in local search, Squarespace likely isn’t enough.
Why Showit Is the Best MedSpa Website Platform for Medspas
Showit is a visual website builder that merges total creative control with the blogging and SEO power of WordPress. It was originally built for designers and photographers—but in recent years, it’s become a go-to platform for wellness and aesthetics brands.
Here’s what makes Showit our top choice:
1. Full Design Freedom, No Code Needed
Unlike Squarespace’s rigid blocks, Showit allows you to design without limits. Text, images, buttons, and backgrounds can be moved anywhere on the page. This gives MedSpa websites the flexibility to look editorial, immersive, and luxurious—without needing a developer.
See it in action:
To make high-end design more accessible, we’ve created a suite of MedSpa website templates—each built on Showit, fully customizable, and designed to convert.
Glam Template
Luxury and editorial feel
Used for: Spoke Med, Quench Spa
Collective Template
Minimalist and science-forward
Used for: Optimum MedSpa
Infusion Template
Bright, clean, and wellness-focused
Used for: The Wellness Spot at Vero Fitness
Alchemy Template
Modern and versatile
Just released—launch examples coming soon
Each template includes:
- Editable Showit layout
- Pre-written prompts for services and CTAs
- Mobile optimization
- On-page SEO framework
- Booking and contact integrations
2. Built for MedSpa Conversions
We don’t just make pretty websites—we create digital experiences designed to convert. Every page we design guides the visitor from awareness to action, with trust-building design, strategic copy blocks, and built-in booking functionality.
Our Showit templates are created with this journey in mind and include layouts for:
- Hero sections with strong CTAs
- Service previews with room for copy + imagery
- Social proof sections
- Email opt-ins and lead capture
- Integrated booking or consultation prompts
3. WordPress Blogging = SEO Powerhouse
One of the biggest advantages of Showit is that it integrates with WordPress on the backend. This gives you access to:
- Full SEO plugin compatibility (like Yoast)
- Optimized blog structure
- Category and tag management
- Rich meta data control
If you want to rank for local search terms like “Botox near me” or “Hormone therapy in [your city],” this SEO control is essential.
4. Easy Edits and Updates—Even for Non-Tech Teams
Our MedSpa clients love that they can update their Showit site without needing ongoing development help. Adding a new service, changing a headline, or swapping out seasonal offers takes minutes—not weeks.
If you’ve ever felt stuck with a site you couldn’t update, Showit will feel like a breath of fresh air.
5. Mobile Optimization That You Can Control
Unlike most platforms where the mobile site is auto-generated, Showit allows you to design your mobile and desktop versions side by side. This means you can optimize both for experience and performance—essential for today’s on-the-go patient.
What About WordPress? When It’s Still the Best Choice
While we recommend Showit for many of the practices we work with, we also build fully custom WordPress websites for clients who have more complex needs.
Custom WordPress is ideal when you need:
- Advanced booking integrations
- eCommerce functionality
- Custom-coded tools or portals
- Multi-location architecture
These sites are archtiected from the ground up and tailored to your growth goals. They’re often best for larger practices, practices with in-house marketing teams, or brands with high technical requirements.
So while Showit is the best MedSpa website platform for most, we always assess your needs and recommend what’s best for your brand and growth stage.
Final Verdict: Showit Is the Best Website Platform for MedSpas Focused on Growth
If you want a website that makes your brand look elevated, helps you stand out locally, and actively drives new bookings—Showit is the best platform for your MedSpa.
With unmatched design freedom, WordPress blogging power, and templates designed specifically for the aesthetics and wellness industry, it’s built to help your practice grow.
And if your business needs something even more customized? Our team is ready to build you a fully tailored site on WordPress.
Ready to Build Your MedSpa Website?
Explore our Showit Templates for MedSpas
Learn about Custom Website Design with The MedSpa Society
Book a call to discuss which platform is right for your business
