From concept to grand opening, The MedSpa Society executed a 360° brand build rooted in strategy, style, and science.
At The MedSpa Society, we believe medspa brand development is more than visuals—it’s about building a complete experience that aligns with the client’s goals, audience, and growth vision. When BEAUTILAB came to us with the idea for a modern medspa in Birmingham, MI, our mission was to bring their concept to life with a brand that seamlessly fused elevated aesthetics with regenerative wellness. From naming and brand development to website creation and operational consulting, we applied our signature approach: strategy-driven, creatively executed, and results-focused.
Naming & Brand Identity
After in-depth research into the target demographic and market landscape, we crafted the name BEAUTILAB, a distinctive blend of “beauty” and “lab” that conveys both artistry and credibility. We developed a cohesive visual identity, including a bold sans-serif logo, monogram design, brand color palette, typography, and tone of voice, positioning BEAUTILAB as both innovative and approachable.
Website & Digital Launch
We built the BEAUTILAB website from the ground up, featuring a comprehensive service suite, SEO-optimized copy, custom FAQs, treatment education, and an intuitive booking experience. The site delivers not just style, but substance—designed to educate and convert with messaging rooted in wellness, precision, and empowerment.
Menu Development & Clinical Partnerships
Our involvement extended to building BEAUTILAB’s treatment menu, including aesthetic services and advanced wellness offerings. We introduced the client to our trusted pharmacy partners for peptide therapies (like Semaglutide and Sermorelin) and pharmaceutical-grade supplements, ensuring a holistic offering aligned with modern longevity science.
Interior & Exterior Signage Coordination
From logo walls and door vinyls to illuminated channel letters, we oversaw the design and production of BEAUTILAB’s interior and exterior signage. Every visual touchpoint reinforced the brand’s clean, clinical elegance and luxury feel.
The Results
- Unified Brand Launch: BEAUTILAB emerged with a strong brand identity across digital, physical, and experiential touchpoints.
- Credibility & Differentiation: The inside-out positioning and thoughtful service design set it apart in a crowded aesthetic landscape.
- Operational Readiness: With digital systems, strategic partnerships, and brand materials in place, BEAUTILAB launched with confidence and clarity.
“The MedSpa Society took our vision and brought it to life far beyond what we imagined. From the name to the tiniest design detail, they built a brand that we are incredibly proud of.” Thomas Crossen, Founder BEAUTILAB
The BEAUTILAB launch is a prime example of The MedSpa Society’s full-service brand-to-growth approach—delivering branding, strategy, and execution to create medspa businesses that are positioned to thrive long-term.
Why The Medspa Society?
Unlike traditional marketing agencies, we specialize exclusively in the medspa & wellness industry. We don’t just market medspas….we build them.
- Industry-specific expertise – Decades of experience in medspa growth and operations
- Full-service support – Branding, website development, advertising, and consulting in one place
- Long-term partnership – We treat every client’s business as if it were our own
- Proven growth strategies – Helping medspas scale from single locations to multi-unit brands
Are you launching or scaling a medspa? Let’s talk about how The Medspa Society can help you build a brand designed for long-term success.
Partner with The MedSpa Society for Your MedSpa Launch
Whether you’re starting a new medspa or rebranding an existing one, The MedSpa Society offers a comprehensive, end-to-end solution for creating a standout brand. From defining your mission and vision to designing a cohesive visual identity and consulting on operations, we’re here to help you succeed every step of the way.
Ready to bring your vision to life? Let’s make it happen—contact us today! Keep up with The Medspa Society and see more of our work on Instagram.
