SPOKEmed is a telemedicine health coaching practice led by a highly skilled physician assistant specializing in medical weight loss. Unlike many health coaches, the founder, who is also a Physician Assistant brings a unique blend of medical training and hands-on experience. She takes a uniquely personalized approach in helping people achieve their weight loss goals. Due to her unique position in the market, she sought to create a brand that reflected her medical expertise, personalized approach, and vibrant personality—one that would set her apart in the saturated health coaching market. That’s where The Medspa Society stepped in.
The Challenge: Build A Health Coach Brand That Stands Out
With countless health coaches promoting generic weight loss advice, the founder of SPOKEmed knew she needed a brand that would clearly communicate her superior experience, professional background, and distinct voice. She wanted her health coach brand to reflect her status as a medically trained professional who delivers results beyond the typical health coach. The MedSpa Society was hired to develop the brand, design a website, and craft a comprehensive marketing strategy that would attract and engage her target audience.
The Solution: Crafting a Bold and Authentic Health Coach Brand
Brand Development:
We started by diving deep into understanding the founder’s story, her professional background, and the vision for her business. Our goal was to create a brand identity that communicated her medical authority and credibliity while remaining approachable and relatable.
- Brand Name and Identity: “SPOKEmed” reflects the founder’s role as a guide and advocate in the journey toward better health. The name captures her mission to educate, inspire, and “speak” directly to the needs of her clients, combining her medical background with her motivational approach.
- Logo Design: The logo is a modern, minimalist design that embodies movement, progress, and support. Its clean lines and dynamic shape symbolize the client’s approach: streamlined, straightforward, and deeply supportive.
- Color Palette and Typography: We selected a crisp, refreshing color palette of blues and greens to evoke a sense of calm, clarity, and trust. The typography is sleek and modern, reflecting both the clinical and caring aspects of the brand.
Health Coach Website Design:
SPOKEmed.com was designed to serve as a digital reflection of the brand’s core values—personalized care, expert guidance, and transformative results. Utlizing one of The Medspa Society’s health coach website templates as the foundation, SPOKEmed’s brand was applied to the template and it was customized to meet the client’s unique approach and service offerings.
- Intuitive User Experience: The website’s clean design and intuitive navigation ensure that visitors can quickly find the information they need, whether they’re exploring services, reading success stories, or booking a consultation. The site’s layout emphasizes the founder’s expertise while keeping the client journey front and center.
- Engaging Content: Every piece of content was carefully crafted to resonate with the target audience—professionals, busy parents, and anyone ready to take control of their health. The messaging is straightforward, educational, and motivational, highlighting the founder’s unique qualifications and passion for helping clients succeed.
- Visual Storytelling: High-quality, lifestyle-driven images and graphics were used throughout the site to connect emotionally with visitors, showcasing real people and real results. The visuals convey an inspiring narrative that aligns with the brand’s promise of achievable, lasting change.
The Outcome: A Brand That Resonates and Converts
The SPOKEmed brand launch has been met with enthusiasm, attracting a growing community of clients who appreciate the founder’s unique blend of medical expertise and motivational coaching. With a compelling brand identity, a polished online presence, and a clear marketing strategy, SPOKEmed now stands out as a leader in the health coaching industry.
The MedSpa Society’s unique and personalized approach helped transform the founder’s vision into a vibrant, authentic brand that connects with her audience on a deeper level. SPOKEmed is more than just a health coaching service—it’s a movement, a source of inspiration, and a trusted partner in health.
This case study highlights our commitment to helping medical professionals and health coaches build brands that don’t just fit in—they stand out.
