Are you at a loss when it comes to setting up and managing your MedSpa’s Social Media? Whether you’re a seasoned pro or just starting, this guide on how to set-up and manage your medspa social media is designed to help you create a foundation for success and efficient on-going management. Let’s dive in and make your social media presence as refreshing and rejuvenating as the services you offer!

1. Setting Up Your MedSpa Social Media Accounts

Choosing the Right Name

First things first, let’s talk about your MedSpa’s name, also known as your “handle”, on social media. Ensure your chosen name is available across platforms for a seamless brand identity. It’s ok if your name doesn’t match exactly, but it needs to be recognizable as your business. For example, if your business name is “Renew MedSpa” your social media handle could be – RenewMedSpa OR RenewMedSpa(Your Location) OR RenewSpa(Your Location) OR Renew(YourLocation). Any of these would be aligned with your brand and an acceptable social media platform handle. You want to try and make sure it’s consistent across Instagram, Facebook, TikTok. If you’re transferring a personal account into a business account, take a moment to curate your existing content so it aligns with your MedSpa’s image.

Selecting Suitable Platforms

Imagine social media platforms as different types of spa treatments – each has its unique benefits. Choose platforms where your target audience spends their time. Remember, it’s better to be a star on one or two platforms than to spread yourself too thin across many.

2. Creating a Cohesive MedSpa Social Media Template Portfolio

Think of Canva as your digital makeup kit – it’s there to make your brand look fabulous and keep your content consistent and on-brand! Create templates for all your posts and stories, ensuring they match your MedSpa’s aesthetic. Check out Canva’s Brand Kit guide for tips on setting up your brand in Canva and uploading your fonts, colors, logos and images. To get a jump start on your designs, checkout our MedSpa Social Media Templates available in the Marketing Shop.

3. Establishing Your Brand Voice

Your brand voice is like your MedSpa’s personality online. Is it soothing and professional, or vibrant and friendly? This voice should echo across all your content. For a deeper dive into crafting the perfect brand voice, Sprout Social has a fantastic guide that defines brand voice, what it is, how to establish it and why it matters.

Choosing the Voice of Your MedSpa Social Media Content

Decide if your social media will be the voice of a charismatic founder or the collective voice of your amazing team. This choice sets the tone for your content development, interactions and storytelling.


4. Developing Content Pillars

Content pillars are the foundation of your medspa social media strategy, much like the core services of your MedSpa. They keep your content focused and relevant to your audience’s interests. Think about themes that resonate with your clients, like wellness tips, treatment insights and behind-the-scenes.

5. Organizing Your Medspa Social Media Content

Keeping your content organized is key to a stress-free social media experience. Tools like AirTable can be your digital planner, helping you organize posts and track ideas with ease.

6. Automating Post Publishing

Automating your posts with tools like Later is like having a personal assistant for your medspa social media. It helps you stay consistent without the daily hassle of manual posting. Later allows you to connect your accounts and upload all of your video and static content in batches.

7. Batching Content Creation

Set aside time to create your content in batches – think of it as meal prepping, but for your social media! This approach saves time and keeps your feed fresh and exciting. For video content, CapCut is a fantastic tool, and don’t forget to explore AI options for some creative copywriting assistance.

8. Tracking Performance

Keep an eye on how your posts are doing. Analyze which types of content get the most love and use those insights to refine your strategy. Create more of what’s working and less of what isn’t.

9. Balancing Your Marketing Mix

Remember, social media is just one tool in your marketing toolbox. It’s important, but don’t let it take over all your time. Balance is key, just like in a good skincare routine.

10. Considering Professional Help

If managing your medspa social media starts to feel overwhelming, it’s okay to ask for help. Partnering with a marketing company that specializes in working with MedSpas, like The Medspa Society, can give you more time to focus on what you do best – making your clients feel fabulous!

Managing your MedSpa’s social media can be as rewarding as seeing a client’s smile after a treatment. With the right approach and tools, you can create an online presence that truly reflects the beauty and professionalism of your services. Stay true to your brand, engage with your audience, and keep evolving your strategy. Here’s to your MedSpa’s digital success!


We are a medical spa marketing agency with 15+ years of experience working with MedSpas, Plastic Surgeons, Functional Medicine & Wellness Practices and IV Nutrient Therapy Clinics. Not only have we worked with multiple clients in the Medical Aesthetics industry, but we’ve also worked in-house for large multi-location MedSpas. We know how much skill and time goes into running a medical aesthetics or wellness practice. Let us help you stand out and achieve greater success by streamlining your marketing. Working with The MedSpa Society, you will gain a highly engaged team, fiercely loyal clients/patients, and peace of mind. Let’s just say we know the industry like the back of our hand. To learn more about how we can help your MedSpa or Aesthetics business stay ahead of the competition when it comes to marketing, Click Here