Urban Medspa in
Washington D.C.
URBAN MEDSPA LAUNCH STRATEGY
A Medspa Brand Launch in the Heart of Washington, D.C.
When Vitalify MedSpa set out to open in Dupont Circle, they had a bold vision: create a brand that not only stood out in a competitive market—but one designed to scale. The Medspa Society was brought on to develop and execute a full-scale brand and marketing launch from the ground up.
We developed their brand image, voice, and tone, then carried that identity through every touchpoint—from logo design and signage for five 16-foot windows to a high-converting, SEO-optimized website. We created all written content and brand messaging, including treatment pages, nurture email flows, and organic social media strategy.
+ Brand Strategy
+ Visual Identity
+ Service Menu Development
+ Signage Design
+ Website Design & Development
+ Social Media Strategy & Management
+ Paid Ads Strategy
+ Custom CRM Buildout
+ LegitScript Medspa Certification Application
WHAT WE DID
BACK TO PORTFOLIO
"If you are in the MedSpa industry and looking for a marketer who brings expertise, innovation, and real results to the table, I cannot recommend Hillary enough. Her dedication, insight, and results-oriented approach are truly unparalleled. Her work not only benefits businesses but also contributes to making the MedSpa industry more accessible and appealing to potential customers."
Alex. A | client
"Working with Hillary has been a pleasure. She is knowledgable, helpful, and very talented when it comes to all areas of marketing. It's only been a few months and I've already learned so much from her. If you are in the Aesthetics industry I highly recommend MedSpa Society & Hillary!"
Baltic beauty centre | Client
