The Opportunity: Developing A Cutting Edge Wellness Center Brand
Creating a world-class wellness center is one thing—building it with a built-in clientele and community is another. That was the opportunity presented by the founders of The Wellness Spot: to transform a former 2,500 sq ft physical therapy space into a modern MedSpa and wellness destination designed to serve not just gym members, but the broader Vero Beach community.
Located inside the well-established Vero Fitness facility, The Wellness Spot was envisioned as a seamless extension of an already thriving hub of health. With high daily foot traffic, a trusted reputation, and a wellness-conscious audience, the foundation was already in place.
The challenge: build a brand and strategy that felt fresh, approachable, and aligned with the fitness-forward lifestyle of its future clientele.
What We Created: A Fully Integrated Wellness Center Brand
The MedSpa Society began by consulting with the owners on the best use of the available footprint. Together, we reimagined the layout of the former PT clinic into a welcoming, multi-modality space that would house an IV lounge, facial suites, and wellness technology like infrared sauna and intermittent hypoxia therapy.
Naming was an early priority. After extensive exploration, we landed on The Wellness Spot—a name that is approachable, location-driven, and intuitive. It naturally aligned with the way people talk about the gym: “I’m heading to the wellness spot after my workout.” We positioned the name to stand alone, while also frequently referencing it as The Wellness Spot at Vero Fitness to leverage the gym’s built-in brand equity.
For the visual identity, we crafted a modern yet welcoming aesthetic with calming tones, clean typography, and a logo system that translated seamlessly across signage, print, and digital platforms. The brand was designed to appeal to both men and women, while aligning visually with the gym’s existing look and feel.
We also led all messaging development—from taglines like “Transform from the Inside Out” to full service category naming and descriptions. Every word was crafted to be results-focused, but still friendly and easy to understand, even for clients new to wellness.
The service menu was built to clearly organize IV drips, IM injections, facials, and wellness services, with thoughtfully written descriptions for every treatment. We worked closely with the client to develop and design both print and digital menus—including a laminated IV reference guide for in-clinic use and two tri-fold brochures for client education.
Our creative team also led the development of The Wellness Spot’s social media aesthetic and content strategy—ensuring the look and feel aligned with the brand, while positioning the client to create high-value content across Instagram, Facebook, and other platforms.
To support early bookings and foot traffic, we introduced unique lead generation ideas that leveraged their built-in gym audience. From teaser campaigns and QR-driven special offers to signage near high-traffic areas within Vero Fitness, we helped The Wellness Spot connect with members in an authentic, high-converting way.
We then brought the brand to life online with a custom Showit website built on one of our proprietary templates. Every page was written with both conversion and SEO in mind, targeting high-intent keywords like “IV Therapy Vero Beach” and “Facials in Vero Beach.”
Why It Works: A Powerful And Purposeful Revenue Source
The Wellness Spot proves how a wellness brand can live inside an existing fitness ecosystem while still standing on its own. By designing a concept that supports not just physical recovery, but skin health, energy, and long-term well-being, we helped the owners unlock a powerful new revenue stream—and serve both loyal gym members and the wider Vero Beach audience.
Businesses that already have a built-in clientele—like fitness centers, hotels, mixed-use residential buildings, complementary medical practices, salons, spas, or tattoo shops—are uniquely positioned to expand into medspa or wellness services. These models not only create additional revenue, but enhance retention and the overall value of the existing business.
At The MedSpa Society, we specialize in identifying these high-potential opportunities and building brands that align seamlessly. From strategy and branding to operational launch and lead generation, we create momentum before opening—and lasting success beyond it.
Thinking of expanding and offering medspa and wellness services?
Whether you’re a gym owner, fitness entrepreneur, or looking to build a stand-alone MedSpa or wellness brand, The MedSpa Society can help you bring it to life—with clarity, strategy, and an identity that resonates.
Ready to bring your vision to life? Let’s make it happen—contact us today! Keep up with The Medspa Society and see more of our work on Instagram.
